Our Team

Once Upon an App shares staff with its parent company, West Third Street Media.  This team is comprised of experts in mobile app technology in areas of leadership, research and development, programming, creative digital art, project management, quality control and communication.



Libba is the senior member of the team (in more ways than one).  She has started up several companies and loves the blend of technology, practicality and design. She has taught school, been a stockbroker, run a REIT, dabbled in politics, developed real estate, started a website company, and worked for the NC government. She is now back in Winston Salem with some of her old Web friends, and new friends developing Apps and educational technology. She has an undergraduate (BS) and a graduate (MBA) degree from Wake Forest University where she is a trustee.



Noel began working as a freelance IT consultant in 1996, specializing in integrating database, web and mobile applications, and in the convergence of voice, mobile, media, networking and data. His primary clients were small to midsize companies, and he has done everything from wiring networks, building firewalls, administering Linux and Windows servers, to writing custom PHP, MySQL web applications.

From 1989 to 1996, he worked at Wake Forest University, growing into the position of Academic Computing Manager, and creating the university web site, nominated for Best Campus-Wide Information System in the 1994 Best of the Web Awards.

At OnceUponAnApp, he manages development of apps and eBooks that have climbed into the top ten positions in their respective categories multiple times. He led a team of programmers that created the ProFilePlanner.com service, and continues working with the team to improve and refine it. Connect with Noel on LinkedIn.



In addition to serving as the Chief Executive Officer of W3SM, Blair acts as project manager and relationship facilitator on projects for the team. Blair brings a significant amount of experience in running both large and small companies, as they bring their products and services to market.

Blair helps businesses understand the need for mobile apps and helps them realize their vision to engage their audience.

Blair is the father of two young children and spends most of his time chasing them around the yard.  When he finally catches them, he likes to indulge in imaginative, ad-lib story telling, leading to big fun and big laughs.

Connect with Blair on LinkedInFacebook and Twitter.



Robert has worked for West Third Street Media as a programmer analyst since late 2010. He is responsible for content integration and administration on a variety of Content Management Systems. His content management duties include significant amounts of data processing with Excel and MySQL. Robert also helps in the Quality Assurance process through manual and script-based testing of our web applications. He also works in software development for OnceUponAnApp where he helps create eBooks and Apps for the early childhood market.



Julia Parker has worked for West Third Street Media, OUAA and iActive Learning since early 2011, and has over 15 years of combined experience as a Business Analyst and Web Developer. She is currently responsible for client communications, project management, gathering and documenting product requirements, creating storyboards, writing scripts, recording or contracting voice overs, testing products, reporting and authoring “How To” guides. Julia has recorded several product training webinars and serves as backup for product support.



Amy has worked for W3SM since Fall of 2011. She is currently working toward her MBA at East Carolina.  In between classes, she conducts webinars for sales staff, potential customers and existing users of the Planner. Amy also aids in creating and editing various marketing materials and documents, and enjoys using OUAA development tools to add functionality to apps of all kinds.

Outside of work, Amy loves to travel, spend time with her family and friends, and cheer on the Deacons and Tar Heels (or anyone playing Duke!).  Connect with Amy on LinkedIn.



LaTonya Broome Richardson is EVP-Operations for W3SM. She provides operational leadership, human resources management and fiscal assistance. LaTonya also handles special projects involving meeting/event planning, tenant newsletters, office organization, cosmetic/safety improvements and personal assistance to the company owners. A classic “ESTJ”, LaTonya thrives on having everything run smoothly and efficiently.



Grant Wilmoth, our Creative Director has spent the last 25 years as an illustrator, designer and art director for various Fortune 500 companies (MCI, American Express, HanesBrands), educational/entertainment market as well as various national editorial/entertainment publications. Connect with Grant on LinkedIn.
Portfolio: www.doodlefish.com



Eric has been a professional software developer since 1996. Prior to that he taught 4th grade for four years. Until 2006 the focus was on building imaging tools (data-tech.com) for: scanning, faxing, document processing, secure archival PDF, and OCR. Clients that have used these tools include: Lexmark, HP, Microsoft, Wachovia, Unisys, US Dept of Education, US Dept of Indian Affairs, State Farm, The Smithsonian Archiving Division, Ryder, Siemens, Comcast, and PBS. This work was done in C, C++, MFC, ATL and C# and included thin web clients for image acquisition.

From 2006 to 2009 he participated in a web monitoring solution (elkmonitor.com) that included recording client scripts, and playing scripts back from servers around the world. This included being the architect and lead developer for a full implementation of all major TCP/IP protocols and an error tolerant HTML parser with JavaScript and session support. This work was done in Managed C++, C#, HTML, JavaScript and SQL on SQL Server.

At Amazon.com in Seattle, WA from 2009 to 2011 he was the team lead for 6 programmer analysts. During this time he worked in the global finance division and coordinated response to issues that involved millions of transactions and billions of dollars. Many of the most challenging were primarily issues of scale as Amazon constantly pushes the envelope for big data, processing terabytes of data in hours with highly architected custom solutions. This work was done in C++, Java, Perl and SQL/TSQL on Oracle.

Since 2011 Eric has been working with the iActive Learning team, launching the iActive music, video and book store, as well as participating in the initial launch of the ProFile Planner and being a primary contributor for two major releases since the initial launch. This work was done in PHP, HTML, JavaScript, CSS, SQL on MySQL.